Yes, it is important to have talent and some degree of training so that as an actor, you know what you’re doing --  but there is a flip side to the entertainment industry, and the number one prevailing rule, over everything else, is that “perception is more important that the reality.”

If an actor can create a perception that they are “hotter” than they really are, the industry will react according to the perception. To stay hot, in the eyes of the industry and in the eyes of the public, an actor needs to be be the recipient of some measure of good press on a consistent basis.

When a major star has a new film coming out, all of a sudden you will see him/her on all the TV talk shows, on all the entertainment news show and even in the tabloids. All major stars know that to remain at the top, they must have considerable on-going press coverage.

As an actor, whether you realize it or not, you are in a specific category according to your income and position in the industry. So which category best represents you?

  You are an actor who doesn’t have an agent and works less than five times a year

  You are a working actor, you have an agent, and you work often enough to make a living at it. Your acting work enables you to pay rent, own a car and buy food but you don’t earn enough income to be able to afford a publicist. You can’t afford to pay a PR person two to ten+ grand a month to keep your name out there.

  You are a highly paid working actor; you do earn enough to pay a publicist.

  You are a major star; you are paid at least five million dollars every time you sign on to act in a film.

The truth is that the largest numbers of actors are those people who work less than five times a year. The second largest group is those actors who earn a living from their profession but not enough to afford a publicist at the fee of two to ten+ grand a month.

A publicist’s job is to get his client publicity and one of the best ways for an actor to get plenty of publicity is to be seen walking on the “red carpet” of a movie premiere or awards show.

Once the press sees you walking the red carpet with some degree of regularity, the perception will build in the industry that you are someone important. The photographers and TV entertainment reporters will start asking you your name and want to know more about you. Your pictures could end up being seen by millions in magazines and on TV shows. That type of exposure has tremendous value; it is like having “money in the bank” because after you walk the red carpet and enter the building, important people will start to approach you and want to know more about you. Publicity gives you equity in this business because this is a business about “name value”.

What most actors don’t know is that you don’t have to be a big star to get invited to walk the red carpet at film premieres. You might call it a well-kept secret but the fact is that it is simply just the prevailing misunderstanding.

Every month, in Los Angeles, there are several film premieres of independent films where there is a red carpet and plenty of press coverage because one or two the actors in the film are well known.

So, how do you find out about which red-carpet events are going on this week or this month? How do you get invited to attend? How do you get asked to walk on the red carpet? That is the purpose of this seminar. This is a seminar about strategy, because in order for one to be successful in show biz or in life, one must have a strategy. This red carpet seminar will open your eyes to a whole new area of the industry -- an exciting part of the industry to which you probably gave little thought, perhaps because you felt as though you were not well enough known to participate.   Remember “Rule #1 – In show business perception is much more important than reality”. The goal of this seminar is not limited to inspiring you to come up with a strategy that you will get noticed or to teach you how to find out about upcoming red carpet events; but also to change your perception about yourself and where you do or don’t belong.

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